Revenue Operations Consulting

Your revenue
system is
leaking.
We fix it.

Most companies lose 20–30% of their revenue potential through broken GTM infrastructure, misaligned teams, and systems nobody has ever properly diagnosed. They never find it because nobody's looking.

Start with a Revenue Diagnostic See how it works →
What we typically find
20–30%
Of revenue potential unrealized due to broken GTM infrastructure, pipeline mismanagement, and team misalignment
60%+
Of companies operating without a structured forecasting model — unpredictable revenue is a system failure, not a market problem
3–5x
Average ROI on a RevOps engagement when the right infrastructure is properly designed and implemented
Revenue is inconsistent and unpredictableForecasts are guesswork. Pipeline visibility is low. Leadership makes strategic decisions without the data infrastructure to support them.
GTM teams operate without alignmentMarketing, sales, and customer success work from different definitions, different data, and different priorities. Revenue leaks at every handoff between them.
Your tech stack creates drag, not leverageTools without governance, data nobody trusts, systems that duplicate instead of integrating. Revenue technology that costs more than it returns.
The business has outgrown its revenue modelWithout the right infrastructure, growth amplifies every flaw in the system. Scaling a broken revenue engine doesn't fix it — it accelerates the damage.
What We Do
Revenue infrastructure,
end to end.

We operate across the full revenue system — from strategic architecture to operational execution. Not one function in isolation. The entire machine.

GTM Architecture
Go-To-Market Design
  • ICP definition and segmentation strategy
  • Funnel architecture from first touch to expansion
  • Lead lifecycle, ownership and routing design
  • Marketing-to-sales-to-CS alignment protocols
  • SLA frameworks and handoff playbook design
Revenue Intelligence
Forecasting & Analytics
  • Multi-method forecasting model design
  • Pipeline health, coverage ratios and velocity
  • KPI framework from board level to rep level
  • Revenue dashboards and operating cadence
  • Funnel conversion and bottleneck analysis
CRM & Process
Revenue Infrastructure
  • CRM strategy, data model and governance
  • Pipeline stage design and hygiene standards
  • Workflow automation and process documentation
  • Tech stack rationalization and integration design
  • Adoption frameworks and change management
Retention & Expansion
Post-Sale Revenue
  • Net and gross revenue retention frameworks
  • Customer health scoring and churn analysis
  • At-risk account identification and playbooks
  • Expansion and upsell motion design
  • Sales-to-CS handoff and onboarding alignment
Data Architecture
Unified Data Model
  • Single source of truth across the revenue stack
  • Data governance, hygiene and stewardship
  • Lead scoring and predictive revenue intelligence
  • Attribution modeling and campaign analytics
  • Self-serve reporting and dashboard infrastructure
Strategic Leadership
RevOps at Scale
  • RevOps organizational design and team structure
  • Annual planning and OKR alignment
  • GTM transformation and change leadership
  • Sales team structure, compensation and hiring
  • M&A due diligence and GTM integration planning
How We Work
Three phases.
One outcome.

The problem is never where you think it is. We find the real one.

Phase 01 — Entry
Diagnose
A structured 2–3 week assessment of your entire revenue system. We baseline every key metric, map every process, and identify every gap — giving you a complete picture of where the system is failing and what fixing it is worth.
  • Full GTM and revenue system audit
  • Pipeline, funnel and conversion analysis
  • CRM data quality and governance review
  • Forecasting model and data infrastructure assessment
  • KPI baseline established across all GTM functions
  • Prioritized roadmap with quantified impact sizing
See full scope →
Phase 02 — Core
Optimize
The main engagement. We go in at the strategic and execution level — redesigning the GTM architecture, rebuilding the data infrastructure, aligning the teams, and implementing the systems that make revenue predictable and scalable.
  • GTM architecture design and implementation
  • CRM rebuild, data governance and automation
  • Forecasting models and revenue dashboards
  • Process documentation and SLA frameworks
  • GTM team alignment and change management
  • Sales team structure and incentive design
See full scope →
Phase 03 — Ongoing
Scale
Once the infrastructure is working, we stay embedded as a strategic revenue partner — monitoring performance, driving continuous improvement, and advising on the decisions that determine the next phase of growth.
  • KPI monitoring and optimization cadence
  • Expansion into new segments and markets
  • Sales team hiring and training programs
  • M&A integration and GTM harmonization
  • Equity partnership for high-growth trajectories
See full scope →
Client Results
What changes after working with us.
The Diagnostic gave us the first honest picture of our revenue system we had ever had. We found structural issues we had been working around for years without knowing it.
James C.
CEO · Professional Services
We thought we had a sales problem. What we actually had was a forecasting and GTM alignment problem. Once the infrastructure was rebuilt, the revenue results followed naturally.
Olivia H.
COO · IT Services Company
For the first time we have a pipeline we trust, a forecast we can present to investors, and a team that is genuinely aligned around the same numbers and priorities.
William F.
Founder · B2B Technology Company
Common Questions
What you need to know.
Who do you work with?
Companies with an established commercial operation — typically a revenue above €3M and a sales team of at least 5 people — where revenue is not growing at the pace the business deserves. The engagement works best when leadership recognizes that inconsistent revenue is a systems problem, not a people problem.
What does the Revenue Diagnostic cover?
The full revenue system — GTM strategy and team alignment, pipeline and funnel architecture, CRM data model and governance, forecasting accuracy, tech stack rationalization, KPI frameworks, and retention and expansion motions. Every finding is baselined in measurable terms before we recommend anything.
Is this strategic advisory or hands-on implementation?
Both. We operate at the strategic level — GTM architecture, forecasting design, organizational structure — and at the execution level — CRM implementation, process documentation, dashboard build. The scope is defined precisely in the Diagnostic based on what the business actually needs.
How long does an engagement take?
The Diagnostic runs 2–3 weeks. The optimization engagement is typically 3 to 12 months depending on scope and complexity. Phase 3 is ongoing, with no fixed duration — the relationship evolves as the business grows.
How much of our team's time is required?
Minimal. The Diagnostic requires system access and a kickoff session with leadership. After that we work independently and deliver findings. The optimization engagement requires periodic alignment — we manage the engagement, not you.
Why start with a paid Diagnostic?
Because a free assessment produces surface observations that commit no one and change nothing. A paid Diagnostic means we go deep — baseline every metric, map every process, quantify the opportunity — giving you something genuinely valuable regardless of what you decide to do next.

Ready to build a revenue system that scales?

Every engagement starts with a Revenue Diagnostic. Let's talk about what that looks like for your business.

Get in Touch